+34 meetings from 4,500 prospects. Outbound SaaS in a heavily saturated US market.

BeReach makes an agent that automates outbound on LinkedIn. The product sells by being shown: fifteen minutes of demo are worth more than three pages of sales pitch.

That left getting the fifteen minutes. And the target, founders and growth leads in the United States, is the most solicited there is. Ten messages a day in the same inbox, a good share of them produced by tools of the same kind as BeReach’s.

That is the difficulty specific to this case, and it applies in full: an outbound tool vendor doing outbound is writing to people who recognize an outbound email from the first line.

In a market like that one, a list built on criteria is not enough. Job title, company size and industry say who the person is. They say nothing about what they are looking for this week.

So the targeting was done on buying signals, not on attributes. The most reliable of all is public engagement around competing solutions: the comments and discussions under LinkedIn posts from vendors in the same market are collected continuously, then sorted automatically to keep only the profiles that match the target and whose comment reflects real interest, not professional politeness.

Someone who publicly comments on an outbound tool vendor’s post already has the problem, has just put it into words in front of everyone, and knows the category. There is nothing left to explain to them, only a reason to give them.

The reflex would be to ask for a demo. In this market, a demo is a cost for the person receiving it: time given in exchange for a promise.

So the message offers fifteen minutes, and something tangible at the end: qualified prospects, built live during the call, kept whether the person buys or not. That is exactly what BeReach’s product produces. Anyone who declines leaves with work done, usable as is, that would have taken up their afternoon. And they saw the tool run while it was being done for them. The fifteen-minute commitment remains, but it is never wasted.

The targeting allowed a second saving. Since the prospects came from a buying signal, their need was already established. No point adding cosmetic personalization, the “I saw that your company did such-and-such” kind: it costs time, no longer fools anyone, and the message can go straight to the point.

37.80% of the replies received were positive.

+34 demo meetings from 4,500 prospects, in a market where the same inbox gets ten a day.

$31,000 in estimated pipeline.